Field notes
Writing from the team building Deputy, for the people everyone learns the product from — founders, product managers, product leaders — and for the sales and marketing teams doing the asking.
Apr 28, 2026 · 9min · where this blog starts
The expertise tax
On the slow conversion of builders into explainers, and what we’re doing about it.
Jul 8, 20266 minOld answers don’t get to stay wrongEvery answer you have ever given is aging. When the truth moves, the people you told keep acting on the old version — unless something circles back.trustJun 24, 20266 minSome questions need a working sessionBetween the quick lookup and the scheduled meeting sits the most expensive kind of question — the one that needs twenty minutes of somebody who knows.discussionsJun 17, 20265 minA presentation that waits for questionsThe walkthrough deck earned its permanence — the material works. The open question is why every delivery still requires you.presentationsJun 10, 20266 minA demo that can answer backRecordings scale and live demos convince. Notes on closing the gap — including letting the demo open the real product.demosJun 3, 20266 minYour meetings are transcribed now. What changed?Recording and summarizing became table stakes almost overnight. The Monday questions still arrive — which says something about what transcripts are.meetingsMay 27, 20266 minThe fortieth ask of the weekSlack is where product questions actually arrive. Pins, FAQs, and search lose to a channel’s design — it forgets on purpose.slackMay 20, 20266 minThe case for an AI that says “I don’t know”Chatbots bluff because bluffing is what their scoreboard rewards. Change the scoreboard and the honest answer becomes the productive one.trustMay 13, 20267 minDocumentation rots because updating it is nobody’s jobWriting the wiki happens once. Keeping it true has no owner — so readers learn to distrust it long before it is mostly wrong.docsMay 6, 20266 minAn answer you can checkConfidence is easy to generate. For questions about your own product, every answer should carry proof you can click.trust